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1.
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Corporate Social Responsibility : doing the most good for your company and your cause
by Kotler, Philip. Edition: 1st ed.Material type:  Book; Literary form: Publisher: New Delhi Wiley India Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.408] (1).
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2.
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Launch : an Internet millionaire's secret formula to sell almost anything online, build a business you love, and live the life of your dreams
by Walker, Jeff. Edition: 1st ed.Material type: Book; Literary form: Publisher: New Delhi Simon & Schuster Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).
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3.
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Worth Every Penny : build a business that thrills your customers and still charge what you're worth
by Petty, Sarah. Edition: First Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Texas Greenleaf book group press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).
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4.
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Positioning for Professionals: how professional knowledge firms can differentiate their way to success
by Williams, Tim. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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5.
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Buy-in : saving your good idea from being shot down
by Kotter, John P. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
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6.
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B2B Brand Management
by Kotler, Philip. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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7.
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Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.
by Anderson, James C. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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8.
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Welcome to the creative age : bananas, business and the death of marketing
by Earls, Mark. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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9.
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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
by Dooley, Roger 1952-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).
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10.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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11.
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Principles of supply chain management / Richard E. Crandall, William R. Crandall, Charlie Chen.
by Crandall, Richard E 1930- | Crandall, William 1956- | Chen, Charlie C., (Associate professor). Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boca Raton : CRC Press, Taylor & Francis Group, [2015].Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.7] (1).
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12.
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Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.
by Holiday, Ryan. Edition: revised & expanded edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York, New York ; Portfolio/Penguin/Hachette India, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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13.
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Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.
by Weinberg, Gabriel [author.] | Mares, Justin [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York, New York ; Portfolio/Penguin, [2015]Copyright date: ©2015Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).
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14.
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Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.
by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).
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15.
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Derivatives markets and analysis / R. Stafford Johnson.
by Johnson, R. Stafford [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 332.6457] (1).
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16.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian [author.]. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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17.
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The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.
by Kompella, Kartikeya. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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18.
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Philadelphia, PA : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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19.
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Be a Network Marketing Millionaire : proven step-by-step formulas to achieve your dream life faster / Deepak Bajaj.
by Bajaj, Deepak [author.]. Edition: 1st ed. Publisher: New Delhi : Manjul Publishing, 2019Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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20.
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Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota.
by Teixeira, Thales S [author.] | Piechota, Greg. Edition: 1 Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York : Currency,(Penguin) 2019.Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 TTS] (1).
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